Supporting delivery of personalized ads in typical consumer magazines requires new approaches when compared to typical ad production. For most ads, publishers receive print-ready files that can be easily inserted into the production process. Personalized ads start here, and then in combination with the publication’s subscriber data and/or brand customer data, variable content is built within the ad that incorporates measured “click” actions.
AdMine offers publishers a managed process for delivering these personalized ads; including the skills of a full-service interactive agency.
In order to make these ads more measurable, Cierant integrates:
And then, we provide a way to report capture and report all that customer activity!
In addition to the planning and production of personalized ads, AdMine offers secure data management. This allows brands and publishers alike the peace of mind when handing over their data for use of variable content in the ads. Cierant supplies every client with a secure ftp site for data transfer and NEVER shares your data. We are currently in the process of completing our ISO 27001:2005 (ISO 27K) Certification for our processes of such data security, for which we are very proud.
AdMine offers publishers a managed process for delivering these ads: