AdMatters Blog

What Readers Want (And Don’t Want) From Ads

Think steak, not sizzle. Cool grabs attention, but it’s real value that will keep readers coming back for more in both editorial and advertising content.

The Lowdown on Action Codes

QR codes have earned a bad name. But those less-than-attractive squares are just one of several ways that you can make pages interactive…and done right, they really do work.  What exactly is a QR code and who uses them? A QR Code is a 2-dimension bar code that has been around since the mid-90s. It…