Coach: Drive eCommerce

Project 22 of 24

Coach engages readers by inviting them to shop online for the clothing and accessories shown in the ad directly by scanning the associated QR Codes. This makes it easier to access, increasing scan rates and eCommerce. The outfit and codes can be customized based on buying patterns within Coach’s customer data.

  • Front and back reflect the same message
  • Promotes the new Summer collection
  • QR codes take reader straight to purchase item(s) displayed
  • Personal touch reflecting the outfit was “chosen just for you”
  • Outfit chosen can be changed out based on buying patterns
  • Personalized URL given as an alternative to the QR Code
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