Dior: The New Nude

Project 18 of 24

162,000 Personalized Dior “Discover the Nude that fits your Mood” Event Promotion Onserts packaged with Harper’s Bazaar

Demographics: 100K+ income; Select cities surrounding a select set of Macy’s store locations
Scan to: Reserve Your Place at the Macy’s Event
Scans/Visits: 289
Key Points:

  • Personalization on front
  • Strong call to action for the QR Code
  • Generic URL provided as alternative to QR code