Essie: “Name That Shade” Contest

Project 14 of 24

Essie engages readers by asking them to help name a new shade from their Summer 2013 collection. Readers scan the QR Code, which brings them to a landing page where they can enter a fun and colorful name. The entry form will prefill with the reader’s basic contact information.Front and back reflect the same message

  • Promotes the new Summer collection
  • Contest to “name this shade”
  • Call to action on both sides with QR Code
  • Landing page for contest entry; prefills with subscriber info
  • Twitter used as additional contest entry point
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