HP: Envy e-All-in-One Contest

Project 24 of 24
  • The magazine is polybagged with the onsert; the ad match to the subscriber address is driven by a 1D barcode on the back of the ad.

  • A 16 page insert with QR codes on selected content appeared in the magazine.

  • The subscriber's name appears on the mailbox and in the greeting. The location of the nearest store is displayed with a personal URL and personalized QR code.

  • The ads are personalized with regional city images.

  • The personalized URL and QR code connect to a personalized landing page.

300,000 Personalized onserts packaged with 12 regional editions of Popular Mechanics mailed into major metropolitan regions.
Call to Action: Scan to enter to win an HP Envy e-All-in-One
# Scans/Visits: 15288
# Entries: 10,334

Key Points:

  • Personalization prominent on both sides
  • Graphics specific to subscriber’s geography
  • Alerts customer they are getting an exclusive offer
  • Call to action on both sides
  • Contest entry by scanning QR code or visiting URL provided
  • Landing Page for contest entry

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