Neiman Marcus: Fall Beauty Event

Project 23 of 24
  • Neiman Marcus Fall Beauty Event Landing Page
  • Neiman Marcus Fall Beauty Event Landing Page

300,000 Personalized Neiman Marcus Fall Beauty Event onserts packaged with Harper’s Bazaar
Demographics: Subscribers within 50 miles radius of NM Stores by zipcode
Call To Action: Scan to watch Exclusive Video by Fashion Editor
#Scans/Visits: 462
Key Points:

  • Personalization on both sides
  • Selected Subscribers were also invited to attend a Preview Party at their local store
  • Landing Page with Video and links to NM.com to shop

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