Neiman Marcus: Spring Beauty Event

Project 15 of 24

300,000 Personalized Neiman Marcus Spring Beauty Event Onserts packaged with Harper’s Bazaar

Demographics: Subscribers within 50 miles radius of NM Stores by zipcode
Scan to: Watch Exclusive Video by Fashion Editor
Scans/Visits: 462
Key Points:

  • Personalization on both sides
  • Selected subscribers invited to attend a Preview Party at their local store
  • Landing page with video and links to to shop