Tommy Hilfiger: Tommy’s Favorite Things

Project 17 of 24

300,000 Personalized “Tommy Favorite Things” Promotion/Contest Onserts packaged with O Magazine

Demographics: Zip code radius search by Macy’s location zips provided?
Scan to: Shop the looks and enter sweepstakes for trip for 2 to NY and a Macy’s Shopping Spree
Scans/Visits: 600
Entries: 156
Key Points:

  • Personalization on both sides
  • Strong call to action on front side
  • Landing page with direct links to the outfit pages on and sweeps entry
  • Special offer with purchase
  • 3 ways to shop: scan, online, in-store